Support the higher purpose of UNSW by giving the community an avenue to express their pride in the institution. To elevate the UNSW brand through thoughtful and stylish merchandise and establish a best-in-class licensing program.
Provide stylish, affordable and quality merchandise that satisfies the needs of our students, families, alumni and the broader UNSW community sustainably while promoting and protecting the UNSW brand.
To drive product innovation and enhance the retail environment of UNSW, while delighting the UNSW community with relevant, on-trend products. These products will engage our diverse cohorts and allow them to display their pride for the university.